Ready Midland is the official preparedness campaign for the Midland County Office of Emergency Management. Ready Midland's goal is to have an easily recognized brand to help the residents of Midland County to prepare, respond, and receive emergency messages from the Office of Emergency Management.

Hazard mitigation has a number of benefits to our community. It enables individuals and our community to recover more rapidly from incidents and it lessens the financial impact on the community. A 2005 study by the Multihazard Mitigation Council shows that each $1 spent on mitigation saves an average of $4.

Mitigation goes beyond monetary benefits. Mitigation has the added benefits that include the reduction of services from business, education, public safety, and improves public spaces.